Similar to the Bellwether Interactive Ad Test, the Bellwether Interactive Package Test can test your new or revised package design thoroughly and quickly deliver highly actionable and detailed recommendations before production expenditures start. The BI Package Test allows consumers to view the package from a 3D perspective and to select specific parts or elements of the package and describe their opinions. All elements of the ad (graphics, words, sentences, placements, etc.) can be controlled and tested.
The example shows a bottle that is evaluated on an overall basis and on a detailed basis. Every specific element of the package design can be made "selectable." That is, the overall design can be split up into a few key or many separate detailed elements. After the initial evaluation, alternative package designs or alternative individual design elements can replace the entire test design or individual test design elements.